Our Story

a purpose built community

More Than Ice . It’s a Lifestyle .

Somewhere in a little town in Thailand called Pai, I stumbled across a sticker on a wall advertising breathwork, meditation, and cold exposure. That was the moment everything changed. Learning about Wim Hof and feeling the rush of cold plunges first-hand lit a fire in me that I couldn’t ignore.

A gap in the market

When I got home to Australia, I realised the options were ridiculous. You could either buy an insanely expensive icebath or grab a flimsy copycat that would fall apart in weeks. Neither sat right with me. So, I decided to design my own.

Freeflo Club Iceman Pod Gold Coast Ice Bath

Launch of the First Series

Our very first ice baths hit the Aussie market. Packed and shipped by hand from our Gold Coast garage, it was scrappy but real.

An unexpected twist

After launching our ice baths, we also introduced our oversized silicone ice trays aka Australia’s largest ice tray as a side product to help minimise the cost of buying ice. To use the ice bath you needed a fair few bags to get the ice bath cold… and they blew up... but now how we expected.

Suddenly, it wasn’t just ice bathers. Fishos, campers, BBQ fanatics, everyone wanted trays that could crank out massive ice blocks. Demand was so huge that we shifted nearly our entire focus to the trays, hand-packing and shipping thousands of orders from our little Gold Coast garage.

Twelve shipments sold out. Our garage was stacked to the roof. Freezers across the country were suddenly full of 5.5kg ice blocks instead of servo bags.

Coming Full circle

Now, more than a year later, I'm working side by side with my partner and we’ve come full circle. Ice trays put us on the map, but ice baths are where it all began — and they’re back, better than ever.

Freeflo Club today is stocked in fishing stores, wellness retailers, and garages across the country. But we’re still that same small Aussie startup at heart, still packing orders by hand, still driven by a love for the cold and the way it makes us feel.

Our Values

Quality

We’ve made countless trips to our factories to fine-tune every detail. We don’t cut corners. We pay top dollar to make sure our trays don’t split, our baths don’t leak and our chillers compressor doesn't fail after 3 months.

Innovation

From oversized trays to stackable designs, every new product comes from listening to our community.

Community

More than 6,000 Aussies strong, united by weekends, wellness, and a love of cold.

Authenticity

Still a small business on the Gold Coast, still relentless in our customer service.

BUILT FOR EVERY AUSSIE

Freeflo isn’t just for one type of person. It’s for fishos loading up eskies, families hosting backyard barbies, and athletes chasing recovery. It’s for anyone who wants to feel better, live better, and make life that little bit colder.

Shop all products